the Coup

Our Process

Five basic steps from nothing to something. A healthy process leads to a quality project. All collaboration should begin with this understanding.

Work with us, and we’ll guide your project through each step, avoiding the common hurdles and hiccups you may have experienced on past projects. The steps below are relatively the same whether we’re talking about a website, fundraising campaign, or something in between.

1. Assessment

Your success will depend first on a smart assessment of your situation. We’ll mix your goals and dreams with a review of your audience, hurdles, and assets.

a few questions to get you started »

2. Strategy

Now that you understand where you’re at and where you plan to go, you need a plan. We’ll give you an innovative strategy built on experience and expertise. The writing and design that follows will be creative, but no decision will be arbitrary.

3. Creative

Your story and your strategy need life. Through a series of sketches, we’ll infuse color and emotion, exploring the aesthetics and tone that’ll best route your audience to your goals.

4. Development

You’ve got a plan with style. Leave the blood, sweat, and tears to us. We’ll iron out the kinks and bring it all together.

5. Delivery

With all the details in place, we will smoothly deliver the sum of our work to your audience.

next: develop your plan »

• review a list of our collaborators (aka clients)
• learn about the perks of our website design

Follow the links below to learn more about our recent projects.